Because of the explosive growth of the health and fitness industry in recent years, becoming a personal trainer may be a very profitable career option. However, many beginners become disheartened and give up too soon when bills are due and they still haven’t received their first potential client from their PT Business.
Many notice personal trainers make the same mistake of expecting that as soon as they get their certification, clients will start coming to them. However, this is not the case. No one will know about your services unless you have a solid marketing strategy in place, no matter how good you are.
Fortunately, there is a slew of successful marketing methods you can put in place right now to start attracting clients and establishing yourself as an expert in your sector.
Here are a few marketing tactics for personal trainers that will help you kickstart your career.
It all begins with a smile
When it comes to building a new client connection, never underestimate the value of a good smile. Consider how you come across potential clients when working at the gym, as first impressions are important.
You may start creating relationships right away by being polite, approachable, and helpful. Developing relationships is the foundation of any successful personal training business.
Create a great impression as soon as you get on the gym floor, don’t hard push, offer some recommendations without imposing them on gym users, and you’ll be recognized when those gym customers need a personal trainer.
Don’t be afraid of free or discounted sessions
When attempting to make a living as a personal trainer in Dubai, it may seem illogical to provide free sessions. However, providing trial sessions before they buy your program will be a great marketing idea, and ‘Try before you buy,’ is a very powerful marketing tactic.
You simply need to provide a 30-minute personalized training session, but if it convinces and inspires individuals with whom you work, it could be a fantastic method to attract new clients.
A quick, free one-on-one or small group session will allow you to demonstrate your expertise, advertise yourself, and contribute considerably to the growth of your fitness training business.
Take group workout classes
What better method to promote you are one of the best personal trainers in Dubai and leading a business to a wide audience than to lead an exercise class in front of a large room filled with eager fitness enthusiasts? No, truly, since the 80s, group exercise has come a very long way.
There are numerous classes and places in which you could instruct a high-intensity interval training (HIIT) class, boot camps, mobility classes, strength training, and spin. This fitness connection can help you establish a reputation and get people talking about you; word-of-mouth advertising is still a powerful marketing tool.
You’ll be in front of a lot of potential strength and conditioning clients if you participate in group sessions. If you get it right, you can end up with a lot of inquiries.
Provide online coaching
The online coaching concept appears to be gaining traction in the personal training market. This isn’t a sign that the gym-based personal trainer is going away, but it is becoming more popular. This fitness craze isn’t going away, and as a gym owner, you should try to capitalize on it.
While some may argue that having no contact time with a customer beyond an initial phone or email consultation and discussion is a bad thing, some potential clients are quite comfortable in a gym setting but only want a personal training program.
Follow a total beginner’s work with a personal trainer in a gym setting, but for those with a good understanding of training but limited time, online coaching may be the ideal option.
You can reach a large number of potential personal training customers by providing online fitness training and organized training plans sent via email.
Find local partners
Cross-marketing is a simple technique to promote yourself and your fitness business and attract more personal training clients.
Collaboration with another company in a similar field is a terrific approach to expanding your network. It’s a highly powerful marketing tactic that you should follow completely.
An excellent partner could be a local dietician or therapist. If you prefer your training customers to a nutritionist, you may be able to get a discount on their nutrition plans.
You could refer your clients to a therapist for post-treatment training, and they could refer their customers to a physiotherapist for treatments.
You’ll be establishing a mutually advantageous connection through cross-marketing, which could result in a continuous supply of new personal training clients.
Guest Post
You’ll want potential clients to regard you as an expert in fitness and training if you want your training business to expand. Writing for well-known newspapers and blogs is one approach to demonstrating authority. You can increase your credibility by submitting articles and having them published on blogs and news websites. To keep your present personal training clients informed, you can send an email to them whenever a guest article is published.
You can also utilize them in marketing efforts and publish links on your certified personal site for potential clients to see. Don’t forget to use social media to your advantage. Spread the message on social media and get as many people to read your articles as possible.
Get on Social Media
This is a no-brainer, and you’re certainly already working on it, but if you’re not, get started. We recommend concentrating on a few social media platforms at the start, then gradually adding others as your content grows.
Facebook, Instagram, and Twitter are fantastic places to start. Shareable links, fast feedback, large audiences, channels that lend them to video, and a variety of news stories to share are all excellent tools for promoting yourself and your training company.
You may reach a large and interesting fitness audience by using social media to promote the business, your passion for it, and your blog contributions or client stories of success. Set up business accounts so you can conduct targeted advertising and track how many people see them and how much interest they generate. Stay away from heavy selling on social media. Sell the journey, sell the process, and display results and knowledge.
Bring a friend session
Allow your current clients to bring a friend to a personal training session. This is an excellent way to meet new clients. Friends enjoy working out together. Your customer has most likely told their friends how much fun your sessions are. You can blow your customer away with an excellent session by urging them to bring a buddy along to the session.
You might land a new personal training customer if you share your fitness knowledge with a friend and make some ideas for technique and training. What’s more, it can be used with family.
Conclusion
It doesn’t have to be extremely complicated to produce an appropriate marketing strategy for your fitness training firm, but it does need to be well planned out.
Determine your fitness business goals, design marketing strategies, and ensure that your marketing initiatives are targeted and realistic.
Use your present clients to reach out to future clients, speak with local businesses, and build a strong referral network. Maintain your presence on social media and, most importantly, put in the effort to see your business flourish.